This is Urembo Asili; Kiswahili for Natural Beauty.
Pronounced: OO-REMBO AH-SI-LI
The company is named in my second language to keep me grounded & tapped into my African roots & the African ancient wisdom from which I draw the inspiration to create.
It is no secret that African women derive their radiantly-flawless skin from ancient beauty rituals & secrets that have been passed down through generations for thousands of years. They developed beauty treatments from natural ingredients that kept their skin smooth, supple, hydrated & protected from the harsh African climate.
At Urembo Asili, we tap into the very essence of those deep-rooted African rituals, to create luxurious skin care products using a thoughtful blend of modern science & Africa's most powerful, unique ingredients.
Urembo Asili's powerful, plant-based formulations are thoughtfully curated for savvy, bodacious and urban-minded women who seek a clean, green & simple skincare experience.
I invite you to explore this truly unique line of products made just for you.
- Photography by Ashley Wexler
MEET THE FOUNDER
Evie Dondi, the Chief Formulator, CEO, and Founder of Urembo Asili, has a remarkable journey that led her to create a brand dedicated to natural skincare. Born and raised in Nairobi, Kenya, Evie faced limited access to quality skin products, which led to a lifelong struggle with acne starting from her early teens. Seeking safety and better opportunities, Evie and her family took a courageous step and immigrated to the United States in 2001.
The change in environment triggered a severe bout of painful adult acne, eventually developing into cystic acne. Frustrated with the cycle of products that initially worked but eventually stopped, Evie grew tired of having no control over her healing process. This frustration drove her to explore a different path, asking herself, "What did my ancestors use?" She embarked on a profound exploration of natural skincare and rediscovered the healing power of African oils and butters, deeply connecting with her roots.
Using her newfound knowledge and passion, Evie formulated her own skincare products, incorporating nutrient-dense oils and embracing oil cleansing and double cleansing techniques. Within three months, her acne was healed, and her self-confidence received a much-needed boost. This transformative experience inspired Evie to share her discoveries with others.
Urembo Asili was born from eight years of meticulous research and formulation. It has grown into a comprehensive line of Afro-rich natural products, carefully crafted with ethically sourced wholesome ingredients. Evie personally selects each ingredient, prioritizing their richness and efficacy in producing visible and lasting results. Urembo Asili products are made with wildcrafted ingredients, reflecting Evie's commitment to sustainability and respect for nature.
As a dedicated formulator, Evie continues to evolve, drawing inspiration from nature and her roots. She tirelessly crafts effective natural products that empower women to take control of their skincare journeys. Urembo Asili is more than a skincare brand; it is a celebration of African heritage, a testament to the healing power of nature, and a catalyst for self-confidence and self-care.
Join Evie Dondi and Urembo Asili on a transformative skincare journey that embraces the richness of African traditions, while harnessing the best that nature has to offer.
OUR MISSION
Our mission is bring you, safe, toxin free, skincare products using our bespoke blend of science and Africa's most potent ingredients. Each of our products are thoughtfuly curated to inspire you in your daily rituals & connect you to the continent of Africa. Our ingredients are ethically & fair trade sourced to empower and enrich the various African collectives that work hard to produce them.
WHAT WE BELIEVE
OUR PROMISE
