This is Urembo Asili; Kiswahili for Natural Beauty.
Pronounced: OO-REMBO AH-SI-LI
The company is named in my second language to keep me grounded & tapped into my African roots & the African ancient wisdom from which I draw the inspiration to create.
It is no secret that African women derive their radiantly-flawless skin from ancient beauty rituals & secrets that have been passed down through generations for thousands of years. They developed beauty treatments from natural ingredients that kept their skin smooth, supple, hydrated & protected from the harsh African climate.
At Urembo Asili, we tap into the very essence of those deep-rooted African rituals, to create luxurious skin care products using a thoughtful blend of modern science & Africa's most powerful, unique ingredients.
Urembo Asili's powerful, plant-based formulations are thoughtfully curated for savvy, bodacious and urban-minded women who seek a clean, green & simple skincare experience.
I invite you to explore this truly unique line of products made just for you.
- Photography by Ashley Wexler
MEET THE FOUNDER
Our mission is bring you, safe, toxin free, skincare products using our bespoke blend of science and Africa's most potent ingredients. Each of our products are thoughtfuly curated to inspire you in your daily rituals & connect you to the continent of Africa. Our ingredients are ethically & fair trade sourced to empower and enrich the various African collectives that work hard to produce them.
WHAT WE BELIEVE