This is Urembo Asili; Kiswahili for Natural Beauty.
Pronounced: OO-REMBO AH-SI-LI
The company is named in my second language to keep me grounded & tapped into my African roots & the African ancient wisdom from which I draw the inspiration to create.
It is no secret that African women derive their radiantly-flawless skin from ancient beauty rituals & secrets that have been passed down through generations for thousands of years. They developed beauty treatments from natural ingredients that kept their skin smooth, supple, hydrated & protected from the harsh African climate.
At Urembo Asili, we tap into the very essence of those deep-rooted African rituals, to create luxurious skin care products using a thoughtful blend of modern science & Africa's most powerful, unique ingredients.
Urembo Asili's powerful, plant-based formulations are thoughtfully curated for savvy, bodacious and urban-minded women who seek a clean, green & simple skincare experience.
I invite you to explore this truly unique line of products made just for you.
- Photography by Ashley Wexler
MEET THE FOUNDER
My name is Evie Dondi and I am the cheif formulator, CEO & founder of Urembo Asili
I was born and raised in Nairobi, Kenya. Access to quality skin products was limited and as a result, I have always struggled with acne since my early teens. Everything I tried worked for a while then stopped and I just could never figure out why. In 2001, my family and I took a great risk and immigrated to the United States in search of safety and a better life with more opportunities.
As a result of the change of environment, I was badly hit with painful adult acne that manifested into cystic acne. I proceeded to buy products off the shelves and found out that products worked and then stopped - just like it happened back home. After a few years, things got worse and I grew tiresome of this cycle of products because I had tried almost everything on the shelf. Then I realized that these skin care companies changed formulas without notice and I was infuriated; it meant I had no control over my healing process.
I was convinced there had to be a better way - I literally asked: "what did my ancestors use?" African women, even the Bible, were described as having beautiful flawless skin, that glowed. What started as a question resulted in a deep dive into the world of natural skincare and I was amazed; I fell in love with my roots and I discovered the healing power of many African oils and butters; I worked these into my own formulations and healed my acne in 3 months!!! The use of oil cleansing and double cleansing while feeding my skin with nutrient dense oils helped heal and restore my skin & gave my self-confidence the much-needed boost it needed.
It took 8 yrs of careful research and formulation to bring Urembo Asili products to market and today it is a full-fledged line of Afro-rich natural products, made with ethically sourced wholesome ingredients that are wildcrafted and personally chosen for their richness and efficacy in producing visible and lasting results.
As a formulator, I am continuously evolving and looking to nature & my roots as inspiration to continue crafting effective natural products that inspire women to take control of their skincare.
Our mission is bring you, safe, toxin free, skincare products using our bespoke blend of science and Africa's most potent ingredients. Each of our products are thoughtfuly curated to inspire you in your daily rituals & connect you to the continent of Africa. Our ingredients are ethically & fair trade sourced to empower and enrich the various African collectives that work hard to produce them.
WHAT WE BELIEVE